It’s here that engineers and scientists are developing the specialized business skills, frameworks and technical acuity necessary to creating value, and ultimately capturing value from innovative technologies. This includes students who graduated in December 2017 & May 2018. Coming from a mechanical engineering background, I was attracted to the ETIM MS degree because I wanted to build great products for people. You can subscribe to the list, or change your existing subscription, in the sections below. You can subscribe to the list, or change your existing subscription, in the sections below. Optimize an organization’s portfolio of technologies for risk, reward, stability and growth based upon strategic business objectives. Learn how to describe the current, future and end state of technology within an organization, and bridge its technology plan with its business operations. But she didn't foresee going for two. Software Engineer, well-known network equipment designer and manufacturer. In CMU's ETIM program, we learn how to manage innovation and strategize around it to give our organizations a competitive edge. 89.7k posts. Professor, Mechanical Engineering, Teaching Professor of Business Technologies, Tepper School of Business, Assistant Professor, Engineering and Public Policy, Mechanical Engineering. I also utilize the knowledge I gained in my ETIM strategy class, as my job involves identifying strategic partners for emerging opportunities. Since the start of my career, I’ve led teams in starting and growing 17 B2B product lines for five startups and three multinational corporations. (The current archive is only available to the list members.Using Etim-2019: To post a message to all the list members, send email to etim-2019@lists.andrew.cmu.edu. Launched in 2006, RISS is among the best and most comprehensive robotics research programs for undergraduates in the world. CMU Internship Agreement IPR Internship Coordinator Approval At the conclusion of the internship, the field supervisor will be required to submit the IPR Field Supervisor Evaluation form . The award winner’s name is inscribed on a plaque displayed in our ETIM space, which includes a quote from Raunaq’s own internship report. Harshal is a great communicator both in team settings as well as in presentations. See currrent ETIM student, Prachi Jhala, featured on American Eagle’s Intern Blog. Capital City Internship Program (CCIP) LOCATION-BASED RESOURCES (MI Examples Below) Gus Jenkins Cognitive Software Developer at IBM. You’ll have an opportunity to work on cutting-edge projects while adding experience to your resume. Bring the best jobs to your students. Carnegie Mellon University invites engineering and other technical professionals to earn a one-year, interdisciplinary MS degree in Engineering and Technology Innovation Management (E&TIM). The CMU master's student and native of Saudi Arabia is following her dreams by pursuing dual degrees in biomedical engineering (BME) and engineering and technology innovation management (ETIM). Develop technology portfolios to meet short, intermediate and long-term needs. For a couple of years now, Bally Design's technology & innovation strategist, Dr. Peter Allen, has been asked to speak at a seminar for the ETIM program at Carnegie Mellon University.In October, he was preparing to give a seminar on project leadership when he was sent some questions by the students in advance. CMU RESOURCES. I came to the MS in ETIM program because I wanted to broaden my skillset and work with startups. 1 comment. They join our professionals in EY locations around the US, become an integral part of our teams and work with a wide range of clients across all industries. What We Do Leadership Divisions Work with Us Collaboration with CMU History of Innovation at the SEI. Assistantships, Fellowships, Scholarships, etc. Students are responsible for negotiating terms of employment with the internship company. I use the skills I honed through the MS in ETIM program coursework every day in my line of work, especially with Deloitte Catalyst on the AI incubation hub. Software Engineering Institute. Business Consultant, innovative technology consulting firm specializing in process improvement, security, and enterprise applications . I teach my students to ask three critical questions. Students who have satisfied the core requirements of the MS (E&TIM) programme namely, Managerial and Engineering Economics, The Strategy and Management of Technological Innovation, Product/Process Project Course, and the Innovation Management in Practice Seminar will be considered as having successfully completed the 4 remaining … Innovation often requires leveraging new, unfamiliar technologies to create value. You’ll develop the skills to recognize, assess and leverage the innovation ecosystems that tech businesses operate within today. ETIM 2020 Students’ startup team, Dr. Chain, selected as an Swartz Center for Entrepreneurship NSF I-Corps Team. Articles by Chandni Shah Launching Catapult Innovation By Chandni Shah Motwani. Corinne Stroum, ETIM Alum, hosts virtual learning on using AI and advanced analytics to deliver better care. However, all master students are responsible for securing a summer internship. In Carnegie Mellon’s ETIM program you’ll learn how strategic business and technology frameworks are used to respond to challenges, incubate ideas and commercialize them. I want students to leave my classroom understanding that data-driven decision-making is vital to making thorough and reliable business assessments. Executive Director and Distinguished Service Professor, Assistant Professor, Engineering and Public Policy, University Professor, Civil & Environmental Engineering, Engineering & Public Policy Launch the next step in your career. Engineering and Technology Innovation Management Dual Degree (ETIM) Master of Science in Computational Design & Manufacturing (MSCDM) Department of Mechanical Engineering Scaife Hall 402 Carnegie Mellon University 5000 Forbes Ave Pittsburgh, PA 15213 (412) 268 … In my 30 years of product commercialization at a Fortune 500 company I’ve managed teams of all sizes from all over the world. However, expanding my knowledge ended up changing my long-term career goals. This summer was no exception and our top three entries are featured below. Siri Maley Doolittle Scholar at the Air Force Research Lab, Eglin Air Force Base. internship; defer (and 3 more) Tagged with: internship; defer; deferal; national lab; help; 1 reply; 82 views; AhoyLeakyPirate; 12 hours ago; Delaying A Decision? ETIM 2020 Students’ startup team, Dr. Chain, selected as an Swartz Center for Entrepreneurship NSF I-Corps Team. Carnegie Mellon’s MS in ETIM degree program is cultivating next-generation, innovation leaders. What types of innovation are needed? Harshal and I worked in a team for a Business Models and Strategy course at Carnegie Mellon University. I have admit from the above universities and I am extremely confused with the choices. Carnegie Mellon University Scholarships Opportunities for international Students, 2020-2021. Hosted by CMU’s School of Computer Science and presented … About Student at Carnegie Mellon University pursuing a masters in Engineering and Technology Innovation Management. A problem well defined is a problem well on its way to being solved. As Technology Senior Consultant at Deloitte Consulting, I deliver solutions that drive transformation, improve productivity and streamline business operations for our clients. Finding internships can be a daunting process so start early. Updated January 20, 2019 Known for being consistently ranked among the top 25 national universities of the USA, Carnegie Mellon University is a private … We highly value our relationship with CMU administration, faculty and students. B. K. Aravind, N. Arunachalam, J. Jithin Krishna & N. Rakesh (II Yr) bagged Internships enable students to clarify their career goals, increase business contacts and become more successful at their positions (Gault, Redington, & Schlager, 2000). It's here that engineers and scientists are developing the specialized business skills, frameworks and technical acuity necessary to creating value, and ultimately capturing value from innovative technologies. Summer Happenings – ETIMers in the News! During his internship, Philipp worked primarily on two projects – one involving data visualizations and another involving artificial intelligence. Carnegie Mellon University is a place to learn, create and innovate with the very best. Carnegie Mellon offers many opportunities for academic enrichment and research during the summer months. The goals of the internship are to: M.S focused in Engineering Technology Innovation Management from Carnegie Mellon University and B.Sc in Electrical and Computer Engineering. Internship Rate: 100% Average salary: $18,232 Median salary: $21,120 International Students International students will work with the MSE program and the CMU Office of International Education to ensure that the internship meets U.S. Federal standards for employment as an instructional part of the MSE program curriculum. Because I love working with all kinds of people to solve ambiguous problems, I didn’t want my career to take a strictly technical engineering path. I was Philipp’s manager for the duration of his Tax Hack internship. Assess and prioritize the feasibility of options. Both of the programs have almost identical curriculum. Validate the market readiness of technologies. 4,677 Likes, 53 Comments - University of Central Florida (@ucf.edu) on Instagram: “Until we can splash again Looking back on the past 25 years of our biggest and best tradition…” As a consultant, I use this experience to resolve client issues in efficient and innovative ways. Academic Calendar; 3. Carnegie Mellon University invites engineers, scientists, and other technical professionals to earn a one-year, interdisciplinary MS degree in Engineering and Technology Innovation Management (E&TIM). EY Internships. CMU-Africa provides resources and ongoing support to connect students with internship opportunities in the public and private sector, start-ups and non-profit organization. Placed student internship: AMAZON: 22/1/2018: 22/3/2018: 4: ZOHO: 22/1/2019: 22/3/2019: 1: IETE Award. ETIM faculty sharpened my technical skillset while broadening my knowledge with new subjects. CMU ETIM v/s DUKE MEM. Ultimately, I want my students to know how to interpret the executive guidance underlying a specific business strategy and improve their ability to translate business strategy into specific technical positions. their internship requirement before going to CMU. September 2, 2020. Summer Internships Our graduates constitute some of the most highly sought-after hires in the tech sector. Carnegie Mellon University | Hamburg Hall A206, © document.write(new Date().getFullYear()); Carnegie Mellon University, Engineering & Technology Innovation Management, Highlighting Khulood Al Ali, BME/ETIM ’20 Dual Degree Student, David Ajoku, ETIM Student ’20, is the first Black recipient of AGMA’s Scholarship. View larger image.. Third Place (tie) Grant Halleran Mechanical Engineer at CleanRobotics. Using ETIM Career Tracks, we’ll help you tailor your learning to your individual career objectives and leverage the strength of Carnegie Mellon University’s full academic ecosystem. Main Menu. Make Your World Their World. In my role, I lean heavily on the skills I learned in my ETIM technical electives like modern prototyping when I work with Tableau development. Through the MS in ETIM program, I was able to take my three passions – international development, engineering and social entrepreneurship – and combine them to shape my career. I expect to complete my program in May'2022. Post-E&TIM Position. Tong Fu completed his internship with Alibaba Cloud. The internship provided two (2) paid summer positions in the firm’s New York office for exceptionally talented and dedicated rising fifth-year students in the First Place. Students return with new knowledge and impressive photos of their experience. ETIM students Kunal Ashok, Steve Lin, and Joseph Yang (dual with ECE), and Computational Design student Lydia Schweitzer placed third in the Space Innovation Challenge for their team pitch to utilize lunar surface with an in-situ resource utilization solution called “Lunargy,” a solar-powered grid on the poles of the moon. งานบริการการศึกษาและพัฒนาคุณภาพนักศึกษา โทรศัพท์ 0 5394 4179-80 ต่อ 108 The Skidmore, Owings & Merrill (SOM) Internship was a summer job opportunity for Bachelor of Architecture (B.Arch) students at one of the most noted international architecture practices in the world. You can subscribe to the list, or change your existing subscription, in the sections below. Internship Opportunities If you are a student or recent graduate looking to expand your education beyond what you can learn in school, and earn money doing it, we want you to come work with us! Through my career, I’ve learned that innovation management is about fully understanding the financial potential regarding new and exciting innovations – ranging from simple incremental product innovations to new technology platforms that offer the opportunity for revolutionary growth. Learn to manage a product portfolio in alignment with an organization’s business strategy and market segments. E&TIM is a one-year interdisciplinary MS program by College of Engineering at Carnegie Mellon University. The companies listed below have expressed an interest in interviewing MRSD students for summer internships. A great example is our partnership with EY. Lessons for Innovation from 25 Years at the Coal Face… a Fireside Chat. CMU-A students find internships in government agencies, private companies, international community development organisations, think tanks, consulting firms, and non-profit organisations. Every day, I use the cross-functional communication skills I developed in the MS in ETIM program to work with my fellow analysts, software engineers and business leaders. By Neuromantic, 19 hours ago. ETIM students place third in Space Innovation Challenge ETIM students placed third in the Space Innovation Challenge for their team pitch to utilize lunar surface with an in-situ resource utilization solution called “Lunargy,” a solar-powered grid on the poles of the moon. After you apply for a job/internship, you will want to research if anyone in your network works for those companies and organizations. I’ve also chaired committees and sub-committees for various US Standards bodies, testified in Congress, state governments and the FCC on matters involving technical innovation, hold numerous patents, and bought and sold large pools of intellectual property. Additionally, recruiters value internship opportunities; in the survey, internships were listed as important elements to identify on a resume. About . I continually use the foundation of business and strategy skills learned through the ETIM program to succeed in my position. In addition to my work at Northrop Grumman, I’ve started a Real Estate Holding & Investment Advising Firm, Dyer Capital, L.L.C. In my other class, Decision-Making Methods for Innovation Management, students examine the decision-making process and complex methodologies like decision analysis and real option theory that are used for making business choices with respect to more revolutionary technologies. I expect to complete my program in May'2022. Where should you focus innovation? The elective courses offered within the ETIM program gave me exposure to some of the latest technologies in the smart home industry. Internship Placements and Partners. My goal is to impart these skills in each of my students and develop their confidence in using them to lead future product innovations. By AhoyLeakyPirate, 13 hours ago; The Bank. These programs are designed to meet the academic needs of CMU students and visiting students by providing a wealth of services dedicated to academic achievement. Read More » Carnegie Mellon is the #1 Private University for Recruiting ranked by top corporate recruiters in a recent Wall Street Journal survey. News . Carnegie Mellon University’s Sarika Bajaj—an undergraduate junior in electrical and computer engineering (ECE) who is currently redesigning her own independent major of study by combining ECE, mechanical engineering, and industrial design—had a summer internship in the summer of 2016, working with Intel’s fashion technology group to design elements of Chalayan’s “Room Tone” line. Together we've grown unique programs including Corporate Venturing, Capstone Projects, Day-One Ready Projects and EY Internships. Then, help stakeholders envision a better future and how their work must change to support it. DOHA, QATAR: Students at Carnegie Mellon University in Qatar (CMU-Q) shared their work experiences over the summer at the Internship Showcase 2019.The event brought together students from all years and programs of study to learn how internships can help put knowledge and learning into practice. My technical background enhances my ability to see profit and viability in investment opportunities. Internship Details. (The current archive is only available to the list members.Using Etim-2021: To post a message to all the list members, send email to etim-2021@lists.andrew.cmu.edu. I want each of my MS in ETIM students to leave the program understanding that the key to success is to lead boldly and passionately. Establish optimal timeframes to design, develop and implement technologies to an appropriate readiness level. Diagnose market dynamics, analyze marketability and financial feasibility, and execute the full Stage Gate Process. For over a decade and a half we’ve developed relationships with some of the most innovative enterprises on the planet. In my career, I’ve led business strategy development, operations, and technology and innovation management at the Boeing Company, Alcoa and Pall Corporation. Each year, we bring in dozens of Carnegie Mellon students and expose them to the realities of our day-to-day working world. Use the resources provided, including career services, student groups, and the Internship Directors. Seeking internship opportunities for Summer 2020. Research, Programs & Internships. Rachana – (309, 0.67, 14 yr work-ex) – CMU ETIM, Northwestern MEM; Utkarsh – MS CS (315, 0.71, 2 yr work-ex) – UNCC, Syracuse CE, NYU Poly CS; Unnaty – MS Econ/DS (319 (166), 65% (3.2), 1 yr work-ex) – SUNY Buffalo Quantitative Economics, NEU MPS Analytics, BU Economic Policy View larger image.. Hong “Kim” Jin Product Management Intern at Expedia. As CEO & Cofounder of Bridge for Billions, a for-profit social enterprise that serves as a digital ecosystem for entrepreneurship, I connect early-stage entrepreneurs to global growth opportunities. And we’re eager to develop more. During the internship you will work with one or more CMU faculty (including but not limited to Emma Strubell, Yonatan Bisk, Graham Neubig, Alan W Black, and Jamie Callan), as well as graduate students or research scientists. If you are inquisitive about the Carnegie Mellon University scholarship opportunities, then this article is for you. December 12, 2019 ETIM students place third in Space Innovation Challenge. View larger image Source: Post-graduation data compiled from 96% of graduating Engineering & Technology Innovation Management Master’s students. In my course, Customer-Centric Product Management for Technological Innovations, I teach students how to identify and describe important customer problems, conceive innovative product solutions and build compelling value propositions for them. Develop, design and implement product and technology roadmaps. Learn to create integration plans that adapt to organizational, economic, political and technological shifts. From nanotechnology to critical infrastructure, biomedical engineering to the environment, energy to information technology, today's opportunities and challenges have both technical and management … Page 1 8.11.3 Programme Requirements This concurrent programme combines the Bachelor of Computing (Information Systems) offered by the School of Compting, NUS and MS in Engineering & Technology Innovation Management offered by the As Staffing Services Analyst at Google, I work on headcount planning, productivity metrics and queue management operations for our scheduling organization. To see the collection of prior postings to the list, visit the Etim-2019 Archives. Shang Wang, E&TIM ’14, was named the first winner of the “Outstanding E&TIM Internship Presentation Award,” which was established in memory of Raunaq Singh Gandhok, a member of the E&TIM class of 2013. Career Centers. As a serial tech entrepreneur, I’ve spent over two decades immersed in the practice, policy and management of innovation. Learn to develop nimble business models capable of responding to sudden market changes, and how to use nuanced knowledge to raise capital. Getting your foot in the door as early as possible through internships is key to ensuring a steady, top-tier candidate pool when it comes time to hire. Summer Internship Funding Options and Important Information. Since my primary aim is to work in the industry after graduation, I suppose a longer US-based work experience will give me an edge, in addition to better networking opportunities. Let us help you find and secure your dream internship or job to make a difference in your profession! I’ve used data-driven analysis to make financial and business assessments at companies like Alco, Chevron and the Continental Group, Inc. Carnegie Mellon University | Hamburg Hall A206 Pittsburgh, PA 15213-3890 (412) 268-1420 | etim@andrew.cmu.edu Gates Cambridge 2021-2022; By anotherpotato28, 57 minutes ago; Grad School Life. ETIM alumnus, Tejaswin Gumber, can be seen working with startup,… August 19th, 2019 | ETIM. Hire the next generation of talent. View larger image.. Second Place. How much innovation does your goal require? Provost’s Welcome Message; 1. I bring this knowledge to the classes that I teach: both MS in ETIM seminar courses. Leave with the passion, connections, credentials and lifelong friends who will help you change the world. Networking Quick Tips [pdf] CMU Alumni Directory; LinkedIn & CMU LinkedIn Alumni Group Whether they’ve made their mark in industry or academia or both, each of our faculty are uniquely qualified to help you take your game to a much higher next level. As a Rotating Systems Engineer at Northrop Grumman Corporation, I have the opportunity to work with many teams in the company, like the AI Campaign Partnerships Team and the Emerging Capabilities Partnership Strategy Team. No related posts. To see the collection of prior postings to the list, visit the Etim-faculty Archives. Education at NUS Diagnose and articulate clients’ business and technology needs and apply the best framework to address their emerging challenges. Their understanding of this enhances their value to any organization they join and sets them apart from other candidates for hire. Tuition for the one-year MS program in ETIM is $50,100 for 2021. The Chemical Engineering Department at Carnegie Mellon University offers to facilitate extended industrial internships for undergraduates of chemical engineering. Carnegie Mellon University in Pittsburgh, Pennsylvania, has a dual engineering program that offers a degree in engineering & technology innovation management (ETIM) along with … To see the collection of prior postings to the list, visit the Etim-2021 Archives. By thundercloudz, 20 hours ago. Hey Guys. I am a Dual Degree Master's Student at Carnegie Mellon University studying Mechanical Engineering & ETIM. Once you have secured an internship, please meet with your faculty internship coordinator within your respective academic department (see below for list fo Faculty Internship Coordinators). Carnegie Mellon's MS in ETIM degree program is cultivating next-generation, innovation leaders. 2018 Summer Internship Photo Contest Each summer semester, E&TIM students embark on internships at incredible companies across the country. I’ve also served the White House Office of Science and Technology as a Senior Policy Analyst. Niranjana has 3 jobs listed on their profile. Carnegie Mellon University. He was one of the highest performing interns I have ever had the pleasure to work with, and I strongly recommend him based on his work, attitude, and outstanding talent. In my class, Finance for Innovation Management, students are introduced to the conventional accounting and finance methods of determining the value of innovations to both the organization that they’re a part of, as well as the investment community. Join an exceptional multi-disciplinary group of peers and professors who will help you shape the future. Experience has taught me that a major challenge to innovating is anticipating what is going to make a difference. Students. The Electrical & Computer Engineering (ECE) Summer Undergraduate Internship Program (SUIP) focus is to encourage graduate education by providing undergraduate students the opportunity to engage with valuable research experiences. hide. The initiation spark for this enterprise began as a part of a project for a MS in ETIM course, Design & Impact for Humanitarian Impact, which I then carried through each subsequent project course in the ETIM program – ultimately graduating as a CEO. At the end of the day, it’s about innovating technical methods to meet practical business needs. I came to this program as an engineer with problem-solving skills, but I wanted learn how to put them into practice. ETIM Team- 3rd in Space Innovation Challenge Winners! E&TIM Faculty. Summer internships are provided at any approved location, and the Fall semester is spent at CMU’s Silicon Valley campus, c) a two-year, part-time E&TIM option which is available for students local to Pittsburgh, d) E&TIM students may apply for dual degrees with traditional engineering programs at Carnegie Mellon University. Engineering & Technology Innovation Management, © document.write(new Date().getFullYear()); Carnegie Mellon University. In my roles, I’ve used my knowledge of tech and innovation trends to devise strategy that adheres to company goals and ensures competitive market share. President Emeritus, Professor, Engineering and Public Policy The ETIM Internship Practicum is positioned between the first and second semesters of study in the ETIM program. Carnegie Mellon University Computational Design & Manufacturing Masters *The above list includes schools, programs, and/or degrees selected by one or more students. Innovation Management is about fully understanding how to leverage the process through both business and technology models concurrently. Email them to: etim@andrew.cmu.edu Mail them to: ETIM Graduate Admissions Office C/O Julie Mull, Hamburg Hall A206, Carnegie Mellon University, 5000 Forbes Ave., Pittsburgh, PA, 15213 USA If you send unofficial transcripts with your application, we will review them. Employers. This is the knowledge I bring to my class – Managing Research, Development and Innovation. ”Handshake” Login. I also lean heavily on what I learned in my ETIM product management and UI prototyping classes to build tools and reporting for the business. Corinne Stroum, ETIM Alum, hosts virtual learning on using AI and advanced analytics to deliver better care. - Bharath Venkatramani. I don’t think I would be in this position if it weren’t for my ETIM experience and the finance and economics classes that I took. MS, Carnegie Mellon University E&TIM '08 BS, Computer Engineering '05 Bio E&TIM Summer Internship "The E&TIM program grounded me well for this internship." It requires that we constantly listen to the people whose lives will be impacted by it. I’m cofounder of a quant hedge fund and have managed venture-backed companies that work with energy trading, online tutoring, AI for assessing infrastructure and more. Please note: Starting in 2022, the ETIM tuition will include the Summer Internship three-unit rate ($696/unit=$2,088). ETIM melds business learnings with engineering and has allowed me to analyze and understand businesses through a new lens. Play a vital role in innovation management by transforming data from all areas of business operations into actionable insights. Summer internship. MS, Carnegie Mellon University, ETIM '11 and BT, Mechanical Automation Engineering '08 Bio E&TIM Summer Internship Product Manager, Healthcare IT firm Post-E&TIM Position. Note: Some recent graduates … Research and Capabilities. You are strongly advised to be proactive and find your own internship. If anyone can suggest anything regarding these, it would be extremely beneficial. Carnegie Mellon University is a private and global research university. (iii) The mechanical engineering department at CMU is not as good as that at Purdue. My experience has taught me one thing: innovation is a very human endeavor, requiring a deep understanding of their motivations both as individuals and as organizations. save. G. Parimala (IV-C) has bagged the 3 rd Prize in Project Presentation for her project titled “An Aotomated Plant Disease Detector” in the 64 th IETE Foundation Day Celebrations on 28 th November 2017. The MS in ETIM program aligned with my goals and enabled me to seamlessly transition the focus of my work life from being purely technical to a broader one that combines both engineering and business. Of prior postings to the list, or change your existing subscription, in the home. Etim seminar courses J. Fiore, us East Region Tax Managing Partner Ernst & LLP. The classes that I teach: both MS in ETIM is $ 50,100 for 2021 of prior postings to classes! ( CCIP ) LOCATION-BASED resources ( MI Examples below ) Finding internships can be seen working with startup …. Internship now: accept grad school now or reapply groups, and enterprise applications harshal and I am a degree! Ve developed relationships with some of the latest technologies in the sections below long co-op program at.. The practice, policy and Management of Innovation to raise capital authors, business,. For academic enrichment and research during the cmu etim internship months Mellon University is a one-year interdisciplinary MS program by of... Knowledge to the list, visit the Etim-2021 Archives Alco, Chevron and the internship company change existing... Businesses through a new lens PISCES, the ETIM tuition will include the internship! Capable of responding to sudden market changes, and execute the full Stage Gate process facilitate... By Chandni Shah Launching Catapult Innovation by Chandni Shah Motwani of international (... Learnings with Engineering and has allowed me to analyze and understand businesses through a new lens ( tie Grant. 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